Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the ...

Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold ...

With the help of Coolr, Deliveroo enlists Danny Dyer for a tongue-in-cheek campaign that amplifies the underappreciated role ...

Marine protection offers a unifying sustainability opportunity, says Yasmin Spencer of Revolt. Here’s how your brand can do ...

When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your ...

Astronomer’s Coldplaygate and American Eagle’s Genegate saw fake apologies go viral before either business could have their say. Comms strategist Andy Barr dissects how brands should now respond to ...

In its biggest brand shake-up in a decade, Columbia Sportswear trades the pristine summit shots and polite trail hikers for vultures, snowdrifts, and pants tested over crocodiles.

When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your brand.

In this installment of ‘Secret Sauce,’ Michael Loper Rodriguez of Green House explains how the agency’s team of brand ...

The UK government recently hosted around 80 influencers in acknowledgment that the channel will play a growing role in ...

Google’s retail head of measurement, Darragh Daunt, reveals how effective measurement can be a retailer’s ultimate secret ...

From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer ...