Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the ...

Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold ...

Marine protection offers a unifying sustainability opportunity, says Yasmin Spencer of Revolt. Here’s how your brand can do ...

With the help of Coolr, Deliveroo enlists Danny Dyer for a tongue-in-cheek campaign that amplifies the underappreciated role ...

When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your ...

Astronomer’s Coldplaygate and American Eagle’s Genegate saw fake apologies go viral before either business could have their say. Comms strategist Andy Barr dissects how brands should now respond to ...

In its biggest brand shake-up in a decade, Columbia Sportswear trades the pristine summit shots and polite trail hikers for vultures, snowdrifts, and pants tested over crocodiles.

When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your brand.

In this installment of ‘Secret Sauce,’ Michael Loper Rodriguez of Green House explains how the agency’s team of brand ...

The “proper” tea brand is taking its mission to Australia, but with a twist. In its latest campaign, its tagline gets a ...

Google’s retail head of measurement, Darragh Daunt, reveals how effective measurement can be a retailer’s ultimate secret ...

The result is zero-click search (ZCS) and what I’m calling the ‘negative-1 moment of truth’ (-1MOT). ZCS is when AI summaries ...