Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's ...

Major League Baseball is to at least double its local market production and distribution output in 2025, after striking ...

Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the ...

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) ...

The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater ...

The International Skating Union has appointed Li Jiao as its chief of commercial and marketing officer.

Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s ...

Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s ...

Paris Saint-Germain has appointed Victoriano Melero as its CEO, with Marc Armstrong reportedly set to depart amid a change in ...

The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its ...

The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war ...