Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade ...

Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and ...

Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the ...

View Aqua Card's, That better credit feeling new work by Mr.President for Advertising/Creative, Digital, Integrated marketing ...

At the IPA Effectiveness Awards Conference (9th October), the IPA launched its new study into agency effectiveness levels.

This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...

The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain ...

Our new Play Book is an insights-driven, deep dive into how marketers can capitalise on children's significant influence over ...

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right ...