The agency will oversee influencer marketing, content strategy, community engagement, and digital storytelling across inDrive ...

Air India had to issue pleas twice, urging the media to refrain from calling the emergency helpline number set up for the ...

The company now projects full-year revenue in the range of $23.50 billion to $23.60 billion, up from previous estimates ...

Holding on to India’s love for spices, DS Group in 2015 launched a product that, in today’s time, has disrupted the candy ...

Ogilvy’s latest campaign for Amazon India shifts the brand narrative from being a platform for everything to positioning it as a trusted partner in everyday life, reflecting modern India’s ongoing pur ...

Through regionally tailored films, contextual ads, and influencer collaborations, DDB Mudra and Meta aim to shift AI’s ...

Madchatter Brand Solutions joins Worldcom PR Group, enabling the Mumbai-based agency to co-develop international campaigns ...

Tragic school stabbing prompts French government to propose social media ban for under-15s and restrict knife sales to minors ...

The complaint alleges that Midjourney uses and distributes AI-generated images of copyrighted characters from Star Wars, The ...

Retail media, now the fastest-growing channel, is expected to rise 14.4% to $176.2 billion, overtaking linear TV in global ...

India’s AI ecosystem is thriving, with 600,000 professionals, 700 million internet users, and over 2,000 startups launched in the last three years, BCG reports ...

According to a BCG report, Pocket FM is using generative AI across its content, localisation, and marketing pipeline, driving rapid global expansion, cutting production costs by up to 90%, and unlocki ...