‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

In August, Notre Dame suspended its men’s swimming program for at least a year after an investigation revealed several ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers.

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...

The Santa Cruz County Chamber of Commerce will once again be known by its original name, the Santa Cruz Area Chamber, Jessica M. Pasko reports in her weekly look at local business. She also notes next ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

The Coca-Cola Company has introduced its first prebiotic soda line, launching the Simply Pop brand in the US. Simply Pop, ...