Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...

"Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,000 ($285,000; £227,000) campaign unveiled on Sunday. But what was ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision and mockery from residents who have criticized it as tone-deaf, especially at a time when New Zealanders ...