The first, and perhaps most obvious way to beat the tariff is to literally beat it by upgrading now if you can afford it.

Analysts predict Apple's costs will increase by roughly 30% to 50% with tariffs, leading some iPhone models to go up as much ...

Accounting for the 54% tariff, Apple’s cost to make an iPhone 16 Pro with 256GB of storage increases to roughly $847. That’s a major hit to its profit margin, particularly when you factor in the other ...

If Apple can move its production to India, which is currently excused from reciprocal tariffs, that could potentially help ...

For example, Apple could introduce a 256GB-version iPhone 17 Pro at the same price of a 256GB iPhone 16 Pro, but cut the 128GB-storage option. Financing plans could make iPhones more affordable as ...

The tariffs will apply to the Bill of Materials rather than the retail price of the device - but even so, the 54% tariff on China will have a massive impact.

This is how Apple and Google's biggest flagship phones compare.