Glenmorangie Highland single malt Scotch whisky recently announced a new global campaign starring Indiana Jones himself, Harrison Ford. The post Harrison Ford is the new face of Glenmorangie Single Malt Whisky appeared first on The Manual.

Glenmorangie revealed a new campaign for its single malt Scotch whisky, in which Harrison Ford travels to Scotland and embraces its culture – including wearing a kilt.

How far would you go for some great Scotch whisky? For Harrison Ford, the answer is that he'll go all the way to Scotland. In a new ad campaign for Glenmorangie Scotch, Ford appears in a kilt, surrounded by bagpipes, like a total Scottish cliché. And in a new series of ads, Ford jokes about getting on a mountain in Scotland to hawk awesome Scotch.

Working with Harrison Ford on a global production was an unexpected and thrilling opportunity for maintenance technician Michael Fernie. Selected to appear in the warehouse scene alongside colleagues Alan Duff Jnr and Graham Nicol, Michael felt excited to be chosen for such a unique experience.

A few days ago we fulminated about the lazy use of celebs in ads, reminding readers that they were best used in character with a story to tell - as exemplified in neolithic times by the great CDP (Leonard Rossiter and Joan Collins for Cinzano etc.

The Indiana Jones actor takes to new heights in the Scottish Highlands. And he looks majestic doing it. Is he really 82?

The Star Wars actor praised the 'unpretentious and amusing' commercials, which show the production of two top whiskies in Tain, Highlands.

Glenmorangie Highland Single Malt Scotch Whisky has unveiled a brand new ad campaign featuring Hollywood star Harrison

Harrison Ford is a fish out of water in the Scottish Highlands in a campaign from Glenmorangie Scotch whisky that both indulges in a heritage-focused approach to the 182-year-old brand while nicely undercutting it.