In EV Strategy Shift, General Motors Ditches 'Ultium' Branding
General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is ...
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GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
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2025 Chevrolet Silverado EV Will Be Able to Go Nearly 800 KM Per Charge
With a collection of small improvements, General Motors has managed to make the 2025 Chevrolet Silverado EV go 10 per cent farther per charge than the 2024 model could. That means a maximum possible ...
Bye Bye Ultium: GM Drops Widely Advertized Branding As It Chases EV Profitability
GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...