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News

Tennessee inks deal with Adidas

Yahoo Sports · 13h
Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
USA TODAY · 2h
What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike
Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.
Front Office Sports on MSN · 56m
More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money
The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money appeared first on Front Office Sports.
Marketing-Interactive
6h

Nike sues HK star Edison Chen over alleged breach of contract

Nike has filed a lawsuit against Edison Chen, the Hong Kong singer and founder of streetwear brand CLOT, over an alleged ...
Nasdaq3mon

NIKE Vs adidas: Who's Winning the Race in the Athletic ... - Nasdaq

From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of ...

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