SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

The great outdoors is officially 'in'. Outdoor-focused performance shoes are the latest trainer trend to sweep the world of fashion. With lines to get into the Salomon stores, Arc'teryx is a viral ...

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Adidas will provide what Mercedes call a ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...