While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...

The temporary rebranding to “PVMA” is more than just a marketing strategy; it’s a bold declaration of PUMA’s dedication to innovation, inclusivity, and the power of sport to unite and inspire.

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The definitive GAA sports series returns to TG4 for a 23 rd series. The series' hour-long format has proved a huge success, bringing each player’s personal stories to the screen. The series features ...

An expert on Fiji politics claims prime minister Sitiveni Rabuka's costly cabinet reshuffle is a power grab, and attempt to rebrand himself. The Prime Minister has lured six out of nine opposition ...

Jaguar's designers raised concerns about the company's rebrand more than two years ahead of time, and now the team's grievances have been laid bare.

The initial rebrand to "Microsoft 365" was dumb by itself, but yesterday, the firm notorious for terrible branding decisions predictably decided to double down.

One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company ...

TG4 is to screen 'De Valera san Fhásach', a new cutting-edge historical documentary series that presents the vital story of de Valera’s Wilderness years from 1924 to 1926 when he was imprisoned, in ...

Donald Trump’s out-of-the-blue pledge to rebrand the Gulf of Mexico as the “Gulf of America” — as well as some of his other renaming ideas — would likely take more than the stroke of a ...