"This is how you destroy customer preference. This is how you destroy loyalty. And this, I think, is going to send Southwest ...

Travelers who claim to be loyal customers of Southwest are sounding off after the airline announced changes Tuesday to its popular passenger perk. The Texas-based carrier revealed several changes ...

Another Southwest customer added, "It kinda sucks, I'm kind of disappointed to see that." But the decision to adopt a baggage fee didn't come easily for Southwest, CNBC reports. Southwest said ...

Southwest was known as the airline that didn ... "We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for today, and return ...

Reactions to the switch from open seating ... doubt that the proposed policy changes will change the customer experience at Southwest. Instead of seats where everyone is equal, some will have ...

Just over one year into Tony Roach’s tenure as head of customer experience at Southwest, his priority remains the same: “We're still at the trust game,” Roach said. The goal, however ...

and award-winning Customer Service only they can provide." News of the changes quickly spilled on social media; triggering plenty of reactions from Southwest Airline customers. "Southwest ...

Less than 24 hours before it goes into effect, details of Southwest Airlines' new pricing structure have started to emerge.

The move, announced Tuesday, is triggering strong reactions from travelers on ... a social media user added. Leff said Southwest once had customer-friendly policies like flexible rebooking or ...