New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Snap is back in the race — this time with its own AR smart glasses. Snap just announced its next-gen “Specs”—and it’s a big ...

At the Augmented World Expo 2025, Snapchat unveiled its latest iteration of Snap Spectacles. The upcoming model promises a sleeker, lighter design, with a ...

Apple’s annual Worldwide Developers Conference, where the original Macintosh computer was unveiled in 1984, commenced on ...

With smart glasses set to become the latest battleground for the global tech giants, many are turning to established retail ...

Snap is returning to the consumer augmented reality market with a new pair of smart glasses called Specs, slated to be ...

Snap Inc. is gearing up to launch its first consumer smart glasses called Specs in 2026, intensifying the competition with ...

Snap's next-gen Specs AR glasses are lighter than ever and use advanced machine learning to offer AI assistance.

Snap hopes its upcoming Augmented reality glasses could becomer a key interface for the next-generation computing platform.

Snap Inc. today announced its most ambitious entry into augmented reality yet, revealing plans to launch the 'Specs' (so, ...

The new eyewear, called Specs, will be a smaller and lighter version of a device called Spectacles it made available to ...

Snap's Specs are due to launch in 2026, according to CEO Evan Spiegel, who spoke at AWE 2025. Specs are to feature ...