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For example, if the name has a 40 in it, like the New Balance 940 or 1540 shoes, it's designed to offer control, stability, and cushioning perfect for running. Different numbers mean a different sole.
The Cncpts x New Balance 740 "Brut" sneakers is the latest collaboration between the heritage retail brand, Cncpts, and the sports footwear and apparel manufacturer, New Balance.