By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Here is a list of the sites where you can buy likes and views, so you can make an informed decision and fast-track your ...

A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from ...

We need to start seeing events for what they are: deeply strategic, commercially valuable and culturally powerful, writes JWI ...

Casey Sarai tells PEOPLE that her viral nipple cover company, Cakes Body, is not just covering childcare costs "as a perk" ...

Creator @myteacherface shares how she’s preparing for a possible TikTok ban and what it means for content, income, and the future of creators.

After being laid off on a video call, a 25-year-old PwC consultant turned the moment into a viral TikTok video, then a ...

Looking ahead to 2030, the panel identified a few key shifts already reshaping the medium. Audience participation is one – ...