AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

WWDC saw new updates to the ecosystem with AI integration which largely saw positive reactions from Wall Street analysts but ...

"The models have improved tool-use and reasoning capabilities, understand image and text inputs, are faster and more efficient, and are designed to support 15 languages.” ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

The company’s hardware-first business model is putting it at a disadvantage in the AI age.

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg ...