You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. But what if you're not interested in writing tools that recompose your text or ...

Apple is closing in on a historic $4 trillion stock market valuation, powered by investors cheering progress in the company's long-awaited AI enhancements to rejuvenate sluggish iPhone sales.

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.

Apple has asked to participate in Google's upcoming U.S. antitrust trial over online search, saying it cannot rely on Google to defend revenue-sharing agreements that send the iPhone maker billions of dollars each year for making Google the default search engine on its Safari browser.

Gwyneth Paltrow is a mom to daughter Apple, 20 and son Moses, 18, whom she shares with ex-husband Chris Martin. The actress shared a sweet photo with her daughter on Christmas.

In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing

Making things more difficult, Apple recently introduced loads of cool new stuff with the launch of watchOS 11, including tools for travelers, ocean lovers, workout buffs and more. With an emphasis on these newer Apple Watch features, here are the five I'd try out immediately if I just received my first Apple Watch this holiday season.

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine.