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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
TNT and TBS might face streaming struggles
Just as Comcast/NBCUniversal prepares to launch its cable spinoff, Versant, Warner Bros. Discovery (WBD) appears to be eyeing ...
WBD is renaming streamer Max as HBO Max, again
The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...
Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.
Max to re-rebrand as HBO Max
One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros.