Meta’s AI-powered Movie Gen may be adopted by marketers, but transparency concerns remain
While the multimodal generative AI tool hasn’t yet been released to the public, some are already saying it could mark a big ...
Streaming TV has finally become profitable – by returning to the cable playbook
Disney recently joined Warner Bros Discovery, Paramount+, and Netflix in the ‘finally profitable’ club. How? By increasing ...
WPP eyes Gen Z audiences with new Roblox partnership
The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms.
The cautionary tale of high street fashion, a graveyard of brand building neglect
The high street is awash with fallen fashion giants. M&S Clothing & Home is curbing that trend. As part of The Drum’s Fashion ...
Have I got news for you? Not unless advertisers invest in quality journalism
Extra! Extra! Read all about it… Advertisers should be investing in valuable news publishing inventory – but outdated brand ...
Ad of the Day: The Macallan celebrates 200 years with time-travel campaign
The whisky brand has unveiled two hero films, while 3D outdoor ads will run in iconic locations around the globe.
Opinion
Amid Google antitrust case, adtech has a perfect context to rebuild consumer trust
The Google antitrust trial presents the adtech industry with an opportunity to reorientate around the consumer. Taptap Digital’s Nigel Clarkson explains.