Diageo believes a balanced approach to innovation has helped the drinks giant become an “in-culture brand builder”.

Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience and focus its messaging around ...

With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal”, what can marketers do to drive growth in this environment?

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From 2025 ...

Laura Ashley has been acquired by the US owner of Ben Sherman, the ambition being to take the British brand into new ...

Retailers failed to drive more shoppers to the high street or into shopping centres this festive season, with golden quarter ...

Chief innovation officer Mark Sandys and global consumer planning director Giles Hedger on new eras and brand building’s ...

From breaking down silos to ensuring marketers display conviction and curiosity, CMOs weigh in on what the team of the future should look like.

Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...