Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

If you want to stay in business, you can't focus solely on closing new deals and bagging new logos. The bulk of recurring revenue for many companies comes from keeping customers, not recruiting new ...

What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...