Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane ...

What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...

Not long ago, marketing was a one-sided conversation: Brands would broadcast their message and set the trends, persuading audiences through TV, radio, print media, billboards. Social media upended the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...