Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. There’s arguably no holiday tradition more beloved (or more ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily ...