General Motors, EV and Ultium
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end is coming for its young battery brand.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its battery strategy.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM Rebranding EV Battery Technology
General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, battery and cells will carry a new name.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM confirmed the change ahead of an investor event in which it is expected to tout the flexibility of the company to produce both traditional vehicles and EVS.
Crain's Detroit17h
GM plans new $145M battery cell prototype center in Warren
General Motors Co. is planning to build a $145 million battery cell prototype plant at its Global Technical Center campus in ...
autoevolution10h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
Hosted on MSN18h
General Motors (NYSE:GM) Revamps its EV Lineup
Automaker General Motors ($GM) brought out quite a bit of news today, and much of it was focused on its electric vehicle (EV) ...
GM CEO assures investors more profitable days are ahead
General Motors CEO Mary Barra sought to soothe shareholder worries that lagging demand for electric vehicles and perceived ...