Just when you think you've seen it all, Chipotle dropped a national TV ad within Roblox for gamers to see and get food from.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

While collaborations between Roblox and big brands are a thing, Chipotle's experience was very exciting to many since they ...

Chipotle Mexican Grill (NYSE: CMG) today announced the debut of a new short film, "Unfolded," which showcases sustainable ...

The Mexican fast-food chain takes us on a colourful, animated journey through an idyllic paper town portraying the ...

Chipotle Mexican Grill announced the debut of a new short film, “Unfolded,” which showcases sustainable agriculture ...

The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.

Chipotle has historically been creative with its burrito-themed marketing. In 2022, the company launched a game on Roblox through which the first 100,000 players to roll a burrito could earn a ...

Created by Venables Bell & Partners, the stop-motion short debuts as the first national TV ad premiered in the metaverse and ...