Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

WarnerMedia is the latest big U.S. media company to try and create an audience-measurement alternative to the one long provided by Nielsen.

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

“The industry is at a unique moment in time as relates to audience measurement,” says McDonald. “With fragmentation of the media marketplace and increasing challenges to accessing the data needed for ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...