Yes, kissing is great. It's the ultimate display of affection and it's a quintessential human behavior. And kissing does have ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make Sunday Ticket more convenient for viewers who couldn’t get DirecTV. It also ...

Kendall Mehling, left, and Catie LeDesma, right, with a new kind of atom “interferometer” on the CU Boulder campus. Credit: Glenn Asakawa/CU Boulder CU Boulder scientists created a quantum device that ...

That’s where PIAMS (Public Immersive Audience Measurement System) comes in. Designed to measure real-world campaign performance with digital-like precision, PIAMS layers insights from Virgin Media O2 ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing. Disclaimer: YUMI TV, ...