Saudi Arabia has consolidated its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years.

When Atlético Madrid unveiled their shiny new stadium in Madrid in 2017, it was only natural that the naming rights would go with it. No longer can stadiums be named for sentimental reasons when

Nine-year agreement sees Atletico Madrid and the Saudi Arabian airline expand upon their existing sponsorship deal.

Atletico Madrid, the Spanish soccer giants, have announced the major expansion of their partnership with nascent Saudi Arabian flag carrier Riyadh Air, which sees the airline become the new title sponsor of the club’s Metropolitano stadium.