Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines has made a number of unpopular moves over the past several months and weeks, highlighted by the airline's ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest Airlines has made a lot of controversial changes in recent months in an attempt to boost its profits, inclduding ...

Southwest is becoming the first major U.S. airlines to tighten restrictions. By Yan Zhuang and Francesca Regalado The rules around flying with portable batteries are becoming more confusing as ...