Ratan Tata's ambitious Nano project aimed to provide an affordable, safe, all-weather car for middle-class Indians but faced challenges, from factory location issues to being labeled a 'poor man's car.

In 2015, Tata thought about creating a low-cost EV, which gave birth to a product called the Neo EV. It was jointly developed by Jayem and Tata Group

In 2003, Ratan Tata, a forward-thinking businessman, had a bold dream: to create a safe and affordable car for India’s growing middle class. This vision led to the creation of the Tata Nano, known as the “people’s car,

Ratan Tata's dream project, the Nano, aimed to provide an affordable car for middle-class Indians but struggled due to marketing missteps and stigmas. Despite initial high interest, issues like its 'poor man’s car' image and safety concerns eventually led to its decline,