Bag fees. Assigned seats. “Variable” award pricing. Expiring flight credits. It’s been a lot, you might say of the past few ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

The most immediate impact on Southwest passengers will be increased travel costs. While the airline hasn’t confirmed what it will charge for checked bags, other US airlines typically charge $35 ...

Airlines raked in over $7B in revenue thanks to check-in bag fees - Southwest has ended its nearly 50-year "Bags Fly Free" ...

New rule changes are going into effect at United and Southwest airlines as we head into the busy summer travel season. Here's ...

Southwest Airlines is unveiling new fare bundles as controversial changes to the airline's policies are set to take effect in the coming months. Historically branded as a no-frills, budget ...

Delta Air Lines President Glen Hauenstein said on Tuesday some of Southwest's customers are now up for grabs. Some analysts also expressed concerns about its impact on the airline's brand.

is starting to look a lot like other airlines. “Two bags fly free,” was a trademarked slogan for Southwest and a core part of its brand identity. The announcement Tuesday that it would add bag ...

Unfortunately, an announcement made the week of March 10, 2025, has changed everything. The airline best known for “2 bags fly free” is changing the rules and charging customers who want to ...

Southwest Airlines is revamping its ... Tony Roach, Executive Vice President Customer & Brand said in a release. The airline recently announced new and renewed routes to, from and within Florida.

Southwest Airlines has announced four revamped fare bundles after recently ending its signature free checked bag and open seating policies. (Genaro Molina / Los Angeles Times) Southwest Airlines ...

Some analysts also expressed concerns about its impact on the airline's brand. "We were not supporters of bag fees," said Savanthi Syth, an analyst at Raymond James. Southwest had been defending ...