Target is selling the T-shirts through the end of June — coinciding with Gay Pride Month. It will donate up to $120,000 of the proceeds to a nonprofit that supports gay families. In New York, I ...

But this new shirt does something else—it’s childish, yes, but earnestly so. Tyler uses the aesthetics of cool while being deliberate about what he’s using it for: to say that being gay is cool.

With their merch at Walmart, Gay Pride Apparel hopes shoppers feel seen. Here's what "reaching the masses" means to the first-gen Mexican Americans.

A Walmart exec said the retailer won’t be removing any of its Pride items from its shelves or changing any of its security measures, even after Target faced violent backlash over its LGBTQ-fr… ...

New York Gay Pride Shirt - $27.95+ A more general shirt to wear to show off your pride. The New York Gay Pride Shirt doesn’t have a city connected to it but people will understand that you’re ...

Kohl’s is the latest big retailer facing calls for a boycott after shoppers found gay Pride gear for babies. ALX/Twitter “Looks like Kohl’s didn’t learn a thing from Bud Lite and Target ...