If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.

Colorado head coach Deion Sanders already publicly commented on the notion he could become the next coach of the Dallas Cowboys, and the discussions

Perhaps no owner in the NFL understands the value of "keeping it all in the family" better than Jerry Jones, which is why bringing Deion Sanders and his sons to Dallas makes perfect sense.