If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

The new Alexa will initially be available for a limited number of users for free, Reuters reports, although Amazon has been considering a $5 to $10 monthly fee. The company will reportedly continue to offer what it’s calling “Classic Alexa,” the version of Alexa widely available today, in either case.