By picking Snoop, the NFL is signaling a shift toward a fresher, cooler vibe. Previous hosts like Steve Harvey and Kelly Clarkson were great, but Snoop brings an entirely different energy- one that feels current and magnetic. Expect less formality and more charisma, making this awards night something fans will want to watch.

Rapper Kendrick Lamar is performing at the Super Bowl Halftime Show in New Orleans next month, following a commercially successful year that was dominated by a high-profile feud —and Apple Music confirmed Thursday that R&B singer SZA would make an appearance in the show.

Lamar released an album in November and announced a tour that starts in April. Will that play a role in his Super Bowl set list?

Kendrick Lamar’s first Super Bowl halftime show appearance came in 2022, where he performed with Snoop Dogg, Dr. Dre, Eminem, 50 Cent and Mary J. Blige.

Kendrick Lamar will perform with SZA at the Super Bowl Halftime Show.

Grammy-winning artist SZA will join forces with Kendrick Lamar at next month’s Super Bowl halftime performance, bringing their recent string of collaborations to football’s biggest stage. The announcement arrived Thursday via a playful trailer showing Lamar discussing guest performers on a football field before SZA surprises him with a slow-motion Gatorade shower.

Kendrick Lamar uses a teaser trailer to officially announce SZA will be a special guest for the Super Bowl LIX Halftime Show in New Orleans.

Kendrick Lamar will headline the mid-game concert, and will be joined by SZA, his frequent collaborator, CNN reported. He made the announcement on social media on Thursday, in a video that first showed him alone on a football field.

In the UK, Super Bowl LIX will begin at 11:30pm GMT, which is 6:30pm ET and 3:30pm PT in the United States. The event will last around four hours with the half-time show included, though obviously the exact time depends on the length of the game - which will be longer if overtime is needed.

The AFC and NFC champions are set, and the countdown is on — less than two weeks until the nation's biggest sporting event: the Super Bowl.

Grammy nominee Charli XCX and cookbook author Martha Stewart team up in E! News’ exclusive teaser of their hilariously trendy new Super Bowl ad for Uber Eats.