Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. There’s arguably no holiday tradition more beloved (or more ...

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

How about a recipe for “The Best Flamin’ Hot Cheeseball made with CHEETOS?” Or how do 10-Minute Quaker Oats Air Fryer Cookies ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

Women represented almost half of the 2024 Super Bowl’s viewers, making for a record-breaking increase in women viewership, according to the NFL. While it is possible, even a bit likely, that the big ...

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...