SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...

French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On ...