Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

Marketing Strategy - Most B2B professionals expect their firm's marketing budget will either increase or stay the same in ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...