Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

The Matcha fever has taken over everyone recently, and it's all over social media. Every fitness enthusiast is opting for a ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.