Ultium, General Motors
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its battery strategy.
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
In EV Strategy Shift, General Motors Ditches 'Ultium' Branding
General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is leaving it behind.
General Motors says it is ‘approaching EV profitability’
GM has told investors that it expects to keep 2025 capital spending consistent with this year’s level and that it has already made many of the large investments required to grow its EV business. "General Motors says it is ‘approaching EV profitability’" was originally created and published by Just Auto, a GlobalData owned brand.
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end is coming for its young battery brand.
GM reportedly ditching Ultium EV branding on batteries and tech
Stephen Edelstein October 8, 2024 Comment Now! General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The c
Automotive News1h
North America can seize EV leadership from China, GM battery chief says
The U.S. can seize global leadership on electric vehicle batteries as the customer base for EVs grows, said Kurt Kelty, ...
Crain's Detroit19h
GM plans new $145M battery cell prototype center in Warren
General Motors Co. is planning to build a $145 million battery cell prototype plant at its Global Technical Center campus in ...
autoevolution12h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
Hosted on MSN20h
General Motors (NYSE:GM) Revamps its EV Lineup
Automaker General Motors ($GM) brought out quite a bit of news today, and much of it was focused on its electric vehicle (EV) ...