Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement that was welcomed by privacy advocates. The company sa

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox VP Anthony Chavez says the company has decided “to maintain our current approach to offering users third-party cookie choice in Chrome.

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, Chrome is readying a different “informed choice.”