'Not the car I envisioned': When Ratan Tata opened up about Nano's marketing misfire
Ratan Tata's ambitious Nano project, aimed at delivering a safe and affordable car to India's middle class, was never an easy ...
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From Nano to JLR: Ratan Tata's legacy at Tata Motors
The Nano's market performance was disappointing, with Tata admitting in 2013 that its image as a "poor man's car" had acted ...
Ratan Tata’s life at a glance- from early days to Jaguar, Land Rover and Nano age | In pics
Ratan Tata, a pivotal figure in global business, passed away at 86. He made it possible for Tata Group to build and sustain a ...
Nano's 'cheap' tag proved costly
The Tata Nano, conceptualized by Ratan Tata to offer an affordable car for middle-class Indians, faced numerous challenges.
Remembering Ratan Tata and cars close to his heart beyond the Nano
Ratan Tata, chairman emeritus of Tata Sons, passed away at 86. Known for revolutionizing India's automotive industry, Tata's ...
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Tata Nano: Ratan Tata's Vision For Affordable Mobility
Explore Ratan Tatas journey of the Tata Nano, its affordable vision, challenges faced, and marketing missteps that led to its ...
From the Indica to the Nano: How Ratan Tata transformed the Indian automotive landscape
Ratan Tata’s indelible mark across India’s industrial landscape is one that is normally formed after several lifetimes.
Ratan Tata leaves an unfulfilled dream behind: The Nano electric vehicle
In 2015, Tata thought about creating a low-cost EV, which gave birth to a product called the Neo EV. It was jointly developed by Jayem and Tata Group ...