Irv Gotti, Co-Founder of Murder Inc. Records, Dies at 54
Alongside brother Chris, Irv Gotti (born Domingo Lorenzo Jr.) launched Murder Inc. in 1998 as an imprint of Def Jam. Ja Rule was the label’s flagship artist, and Murder Inc.’s first release was his 1999 debut album Venni Vetti Vecci, which included the rapper’s first top 40 Billboard Hot 100 hit “Holla Holla” (peaking at No. 35).