Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain Show.'

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.