Kendrick Lamar has since been chosen as the headliner for the 2025 Super Bowl, which will take place in New Orleans. While the choice has been met with a ton of controversy, K. Dot’s show is sure to keep the momentum going strong for Roc Nation and the NFL.

Z‘s Roc Nation has reportedly extended its deal with the NFL to continue to curate the Super Bowl halftime show. Roc Nation and NFL Extend Deal Hov’s Roc Nation and the NFL have enjoyed a five-year relationship,

Jay-Z will continue to helm the curation of the Super Bowl halftime show, following a continuation of his NFL partnership.

In a bold move that has sparked both support and criticism, Jay-Z and the NFL have announced the extension of their partnership.

JAY-Z's Roc Nation will continue curating the vibes for the Super Bowl Halftime Show until further notice. According to a report Bloomberg published on Tuesday, October 15, the NFL has decided to extend its partnership with Hov and his company to keep them in charge of booking entertainment for the league's tentpole performances.

Jay-Z's Roc Nation has secured an extended partnership with the NFL, continuing its role as the creative force behind the Super Bowl Show

NFL Commissioner Roger Goodell has confirmed that the league's partnership with Jay-Z and Roc Nation will be extended. The deal primarily focuses on producing the Super Bowl Halftime Show, with Jay-Z and Roc Nation involved in the event's production since 2019.