New Zealand, tourism campaign

'Everyone must go': New Zealand's tourism drive draws ire
Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out."Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,
‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule
New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
Tourism New Zealand backs 'Everyone Must Go' marketing campaign
The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.
'Everyone must go': Why this New Zealand tourism campaign is facing flak
Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public restroom sign
Country with soaring emigration sparks fury with 'everyone must go' tourism campaign
The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part of a new £227,000 campaign.
Kiwis mock Tourism New Zealand ‘Everyone must go’ campaign
Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign. Prime Minister Christoper Luxon and Tourism Minister Louise Upston on Sunday launched the $500,
New Zealand tourism campaign criticised as country battles record emigration
Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled tone deaf, as the country deals with record emigration rates and unemployment.
'Everyone must go!' New Zealand tourism campaign slogan sparks fury
Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a go
New Zealand’s ‘everyone must go’ tourism campaign mocked by locals heading for the exit
A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...
New Zealand’s tourism campaign ‘Everyone must go!’ mocked by netizens, likened to clearance sale ad
The tagline was mocked by the opposition politicians of New Zealand, social media users among others as it said “Sale now on, ...
‘Everyone must go’: Bold NZ tourism campaign backfires
An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...
NZ’s ‘Everyone must go’ campaign might actually work: Compass Auckland
Guests at Unmade’s Compass Auckland event on Tuesday night heard a full-throated defence of Tourism New Zealand’s ridiculed ...
New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’
Sounds like we’re in a clearance bin’ - Campaign featuring slogan ‘Everyone Must Go’ was aimed at creating a ‘sense of ...
Everyone must… joke? Listeners mock NZ's new tourism slogan
Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.