Microsoft is pulling yet another trick to get people to use its Bing search engine. If you use Bing right now without signing into a Microsoft account and search for Google, you’ll get a page that looks an awful lot like... Google.

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Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.

This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google Doodle-esque cartoon, regular Bing results are displayed.

Microsoft Bing now shows a Google-like appearance when users search for "Google." This change happens when users search without signing into a Microsoft account. The new Bing interface looks similar to Google's homepage.

Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.

If you search for “Google” on Bing without signing into a Microsoft account, you might notice that Bing suddenly looks a lot like Google.

Microsoft Bing is tricking unsuspecting users searching for Google by displaying a webpage that looks like Google Search.

Microsoft has a new trick up its sleeve to promote its search engine, Bing. When you search for 'Google' on Bing, without logging into a Microsoft account, you get a page that looks eerily similar to Google's interface.

When you search for the word Google using Microsoft Edge's address bar, you'll notice that the result is loaded in Bing, but with a spoofed Google UI. This appears to be a way to trick people into believing that they're using Google.