"Keke will be instrumental in shaping how we communicate our overall brand to the end consumer," said Chandra Coleman, head of marketing for hair and personal care brands at Revlon.

Keke Palmer has joined Revlon as Creme of Nature's first chief brand officer. The 31-year-old actress has teamed up with the company's natural hair care brand in a bid to help it resonate with a younger generation of consumers through improvements to marketing, messaging and packaging.